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AEI

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The Problem
Our Solution

Aeronautical Engineers Incorporated, known as AEI, was a brand mired in the past. With more than 25 years of successfully converting commercial passenger aircrafts into cargo jets, AEI needed a more contemporary visual identity system and media campaign to compete against up-and-coming international jet conversion houses. AEI management also sought strategic expansion by training and certifying other commercial jet maintenance, repair and overhaul (MRO) centers worldwide.

Our solution was to re-establish AEI as a category leader by thoroughly overhauling the company's image and communications campaign, including the creation of a distinctive stand-alone brand that can equally serve as an endorsement brand for its MRO partners worldwide.

Today, Just South of Madison is AEI's advertising agency of record that creates far-reaching industry-focused campaigns featured in the US, Latin America and Europe.