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The Problem
Our Solution

Bulltick was a successful back-office electronic trading company based in Mexico City that processed international transactions for major financial institutions. While the young company enjoyed excellent relationships with its clients, its core service was being rapidly commoditized by new, low cost technologies.

Management responded by transforming Bulltick into a front office investment company offering expertise in fixed income products, foreign exchange, commodities, futures and derivatives; while effectively leveraging its strong client relationships.  


As part of its transformation process, Just South of Madison worked closely with Bulltick to completely redefine the company’s corporate image; a major redevelopment initiative that used the agency’s seamless process to address Bulltick’s branding, advertising, public relations and digital communications. 

Featured below is Bulltick's original corporate brand. .d.


Today Bulltick Capital Markets is an acknowledged investment firm often referred to as the “Latin American expert”. The company competes and collaborates with many of the world’s largest financial services firms including UBS, Merrill Lynch and Goldman Sachs.

Since the program was implemented, Bulltick Capital Markets has officially moved its headquarters to Miami and maintains offices in New York,  Mexico City, San Paulo and Buenos Aires.