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cj2.jpg
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cj2.jpg

The Opportunity
Our Solution

Miami-based Commercial Jet, a leader in today's $40 billion aircraft maintenance, repair and overhaul (MRO) sector looked to the economic downturn as an opportunity to reorganize its internal operations, reposition the company and reach new customers worldwide.  

Our solution was to thoroughly redefine Commercial Jet’s brand image to reflect management’s renewed organizational philosophy and leadership. The result was the creation of a new visual identity, advertising and public relations campaign.

Commercial Jet’s new identity, support imagery and messaging (above) features a world class image designed to communicate precision and professionalism.  

The Commercial Jet advertising campaign focuses on the idea of “master craftsmen.” Professionals who meticulously maintain commercial aircraft with the care of a Swiss watchmaker, master architect or Grand Prix race car pilot. 

Commercial Jet’s original corporate identity (above) was the centerpiece of our redevelopment process that successfully transformed the company, increased its brand presence and enhanced its leadership image across the industry.    

 

 

 

 

 

 

 

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