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Edward Beiner, Purveyor of Fine Eyewear


The "Drop Dead Gorgeous" Campaign

Rather than be lost in a sea of over-promoted luxury branded eyewear sold at every corner, Just South of Madison’s advertising campaign deliberately emphasizes Edward Beiner’s unmatched prescription designer collections – a challenge in an industry that traditionally deems prescriptions unsexy and downplays them in advertising. 





Instead, the Just South of Madison campaign changes the narrative by taking full advantage of today’s latest eyewear technology, including innovative design and materials.

Just South of Madison’s “Eyewear Technology Never Looked So Drop Dead Gorgeous” campaign thoroughly overcomes the perceived stigma of prescription eyewear, squarely placing Edward Beiner as its category leader. Just South of Madison then developed the Edward Beiner website content and oversaw its creative development.  its creative development

In addition to differentiating the Edward Beiner brand, the campaign has increased overall store traffic statewide by 30 percent and sales by 40 percent with its first 12 months. 

For more information about Edward Beiner, go to www.edwardbeiner.com.