Ryder Logistics
The Problem
Our Solution
Ryder international sales was in need of a standardized branding system to present a unified image of the company during highly technical global sales presentations.
Just South of Madison conducted a global visual audit for Ryder to identify the strengths and weaknesses of the company’s identity system as well as those of its global and regional competitors.
We subsequently established clear communications objectives and criteria for building a unique and consistent visual and verbal branding system, including graphic standards and guidelines to manage the creation and development of the company’s marketing and sales collateral.