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  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /hermes/bosnacweb01/bosnacweb01ah/b2461/apo.just73/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 24.
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Ryder Logistics

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The Problem
Our Solution

Ryder international sales was in need of a standardized branding system to present a unified image of the company during highly technical global sales presentations.  

Just South of Madison conducted a global visual audit for Ryder to identify the strengths and weaknesses of the company’s identity system as well as those of its global and regional competitors.

We subsequently established clear communications objectives and criteria for building a unique and consistent visual and verbal branding system, including graphic standards and guidelines to manage the creation and development of the company’s marketing and sales collateral.